Tuesday Breakout Sessions
Tuesday Breakout Sessions
Total Continuing Education Credits available for Tuesday: 5.0
11:40AM - 12:40PM
Concurrent Sessions
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Utilizing Destination Marketing Organization Services to Streamline Your Next Event: A Panel Discussion Panelists will explore how DMO’s assist association leaders and planners with the coordination of all aspects of their conferences as well as offering several services at little to no cost for planners. They will also explore how DMO’s can make your job and event experience more seamless. The panelists will cover various topics including but not limited to transportation, housing blocks, RFPs, photography/videography, registration, and off-site event assistance. Through their unique experience, they will provide participants with the opportunity to learn about leveraging DMO’s and the dynamic people who run them as a comprehensive resource.
Larisa Draves, CMP, owner of Draves & Associates, serves as the Executive Director of the Michigan Association of Convention & Visitor Bureaus and as part-time Director for the Tourism Industry Coalition of Michigan – among other clients. Larissa graduated from Ferris State University with degrees in both Advertising and Technical Illustration. Larisa is married to her soulmate, proud mom of two adult boys, and fur mom to her active Australian Shepherd, Ace. She loves to read, hike, play tennis, and travel with her family throughout Pure Michigan. With more than 38 years of experience in hotel operations and sales management, Tim started his position at the Great Lakes Regional CVB in February. His passion for hospitality has resulted in his experience in working in every department of a hotel. Coming full circle in his experience, Tim has recently worked for several hotel brands including Sheraton, Marriott, Hilton, Dolce, and Wyndham. Prior to joining the CVB, Tim served on the Board of Directors for several years and served two terms as Chairman.
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Amplify Your Members' Voices Using Advocacy Technology Adopting a digital advocacy platform can amplify your members' voices by complementing the in-person advocacy strategies your organization utilizes. Learn how organizations can use text messaging, email, social media, and member publications to engage more members in advocacy activities – on their own terms and comfort level – to positively influence elected officials at the local, state, and national levels. You’ll also hear how to start your search for an advocacy platform that fits your organization’s needs and budget, what questions to ask providers, and ideas to build your advocate base.
Nicole Sevrey Nicole Sevrey has been with Michigan Farm Bureau for 14 years where she serves as public policy communications specialist. She is responsible for managing the organization’s grassroots texting and web-based advocacy tools, in addition to developing legislative and regulatory news content for the organization’s more than 40,000 farmer members. Nicole resides in Williamston with her husband Jeremiah, son Noah, daughter Izzy and their Goldendoodle, Lily. Outside work, she enjoys traveling, spending time at Higgins Lake, CrossFit, and quality time with family and friends. |
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Get Ready for Rapid Change! Associations are inundated with change. New technologies, operational challenges, and adjusted expectations are creating rapid, compounding change. Discover a model to navigate personal and organizational change while building agility and resilience in yourself and others. Identify strategies and techniques to recognize and overcome resistance, uncertainty, and apprehension. Use the READY framework to design an action plan to adapt to and encourage organizational adoption of change. 
April Callis-Birchmeier, CSP, PMP, CCMP April Callis Birchmeier is an internationally known Organizational Change Management expert who implements change for government, health care, and corporate clients. She’s CEO of Springboard Consulting and President of the ACMP Michigan Chapter. April is the creator of the READY, Set, CCMP™ Exam Simulator, READY, Set, Change! Change Mastery 101, Creating and Sustaining a Positive Workplace, and author of bestseller “Ready, Set, Change! Simplify and Accelerate Organizational Change.” April works with associations to simplify change to ensure successful adoption. |
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Hiring During the Great "Re-Consideration" 8 quick tips to help you position your organization to find the best people. Walk away with tools and a few of Talbott Talent's tips to improve your nonprofit hiring! WHAT YOU WILL LEARN: ✓ Tips on how to create a better job posting, attract better candidates, and transform your job interview strategies. ✓ Tools to attract those mission-driven, committed, strong employees that stay! ✓ Real nonprofit case studies you can observe to model your hiring practices. ✓ Actionable strategies to immediately improve your nonprofit hiring. 
Jill Doyle, IOM Jill Doyle, IOM, serves as the Vice President of Nonprofit Solutions at Talbott Talent. Jill leads Talbott Talent's efforts to help nonprofits identify needs as it relates to executive transitions, hiring, and board solutions. She partners with nonprofit leaders and boards across the United States to provide custom solutions to transform nonprofits and associations through their people. Jill has over 25 years of nonprofit and association leadership experience. Prior to her position at Talbott Talent, Doyle served as the Executive Director of Hamilton County Leadership Academy and spent 15 years with the Indiana CPA Society, first as Director of Leadership and Outreach and then Vice President of Member Services. |
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Smooth Sale(ing) with your Membership to Increase Enrollment This is a journey of enticing your membership to fully take part in your programs without selling them. Use the principles of sales to get more enrollment and buzz around all your events. Your membership and guests will thank you for allowing them to sign-up. 
Daryn Lawson Daryn Lawson is an Associate Sales Coach with Sandler Training® by EAM Consulting Group – a performance development company partnering with businesses and high-performing individuals to deliver training for sales, management, customer service, and organizational excellence to grow their top and bottom lines. The Sandler Training® by the EAM Consulting Group team has decades of experience in eliminating the frustration of building benchmark sales teams, making it possible to take their company and career to another level. We combine Sandler Training principles and reinforcement training with extensive sales, management, and customer service experience to help business leaders achieve peace of mind. Daryn is a highly engaging sales and management expert on a mission to teach you how to be professionally successful. Daryn has more than 36 years of experience in the Golf industry – he began as a Caddie at the age of nine, eventually becoming a member in the Professional Golfers Association and later recognized in Golf Digest. He is a past Franchise Owner of three locations of the world’s largest golf instruction Companies and has worked at several world-class facilities. Daryn has spoken at Chamber Meetings and Local Rotary clubs. |
2:00PM - 2:30PM
Express Learning
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How to Be a Great Presenter The greatest presentations of all time leave you with one powerful idea. In this fast-paced session, professional speaker Arel Moodie shares advice for delivering great presentations no matter your audience. 
Arel Moodie Arel Moodie is a "human development investigator" who has extensively studied the intricacies of human dynamics and relationships. He is a best-selling author who has spoken to more than 750,000 people throughout 48 states and 5 countries. He has been invited to speak at the White House twice, and on the TEDx stage three times. He has been featured in The New York Times, Inc. Magazine, Essence, USA Today, Forbes, Black Enterprise, Huffington Post, and has been a contributor to the television program The Doctors. He shares the fascinating research of how to use Adult Development Theory to dramatically change how you can effectively build connections with others and positively influence those around you. |
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When Members Talk Associations serve the interests of, and are the voice for, their members. We would like to think that the discourse in associations consists of professional conversations among people who all agree. But that’s not the reality. When times get tough, as they have over the past few years, conversations get tough too. The challenge for associations is to avoid retreating and to keep discussion as a healthy part of membership – even when members aren’t on the same page. It’s time to seize the moment, harness that discourse and use the experience to create a powerful membership experience. 
Christine Saunders, CM The recipient of awards for integrated and interactive marketing and communications, Christine is a sought-after speaker on the emerging trends that impact real-world marketing departments. She specializes in supporting complex, regulated and knowledge-based businesses to become resilient and to grow in the short and long-term. Christine is a post-graduate of the University of Edinburgh (MSc) and the University of Glasgow (MPhil) with advanced degrees in philosophy, ethics and politics. She is a Chartered Marketer, advisor and mentor to marketing students and an instructor of advanced marketing courses. |
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Riding the Waves of Change Today’s times force us to Ride the Waves of Change like we have never experienced before in our industry - or certainly not for such a long period of time. Yet, we must continually adjust to overcome the obstacles and choose our mindset to be successful. Let’s take a 30-minute ride together to consider our successes over the last 2+ years, put a little humor and mindset adjustment to focus on how we can grow and continue our success into the future through connectivity and strong leadership.
Jen Zieger, MBA, Certified Black Belt Karate Instructor Jennifer Zieger, Area Manager and General Manager, returned to Hotel Investment Service, Inc. in January 2011. She has an innate skill to streamline operations without compromising service. She is a positive, results-driven, resourceful individual with the ability to develop instant rapport. Jennifer currently serves on the Board of Directors for Detroit Metro Convention and Visitors Bureau, on the Owner’s Advisory Committee for DMCVB, and historically as the Vice Chair on the MI Travel Commission on the 2013-2017 Strategic Plan Advisory Council for the Pure MI Campaign. Jennifer is a 3rd degree black-belt, Sam Dan, in the art of Tang Soo Do Moo Duk Kwan. She owns her own PKSA Karate School in Midtown Detroit where she trains and serves many in the Detroit community. She studied business and education at Loyola University Chicago earning a Bachelor of Science / Business Management; completing her formal education with University of Phoenix earning an MBA. Immediately prior to working for HIS, Jennifer Zieger worked in the healthcare industry with Karmanos Cancer Institute Detroit, MI in the patient access department. She had previously worked in the hospitality industry for companies such as Clean Plate Club-Evanston, IL, Brinker International-Chicago, IL, and Hilton Hotels-Plymouth, MI, earning a number of awards and recognition for excellence. |
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Tips & Tricks for Google Users You may have attended Randy Dean's Taming E-mail or Time Management with Google sessions in the past. In this fast-paced session, Randy will cut right to the chase, and provide his favorite tips and insight on e-mail, calendar, task and note (Keep) usage in Gmail and Google. Additionally, he will provide some “take home” bonus PDFs so you can continue your Google tools skill development following the live session.
Randall Dean, MBA Randy Dean, the “E-mail Sanity Expert” ® is a professional speaker and expert on time and e-mail management, effective organization, and the related use of technology. For more than 25 years, Randy has been leading programs for major corporate, university, association, and government audiences. Obsessed with time management and personal productivity, he left a successful career as a graduate program admissions director, professional marketer and manager to become a leading speaker and trainer. The author of the Amazon bestseller, Taming the E-mail Beast, and producer and creator of several video self-study courses and popular YouTube channel, he has led programs for thousands of satisfied and inspired students, managers, and professionals on being more productive with their time and life. His highly informative and entertaining programs leave audience members with immediately usable tools, strategies, and skills on how to better manage their time, technology, and information overload following their program experience. |
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How the Plague Made My Association Healthier Every association was infected by the pandemic – but some thrived and stayed relevant to members. Learn how this statewide association jumped to action and overcame obstacles and lack of events but ended up creating new programming that won the respect of the membership.
Ara Topouzian Since 2019, Ara Topouzian has served as Executive Director of the Michigan Venture Capital Association. In his leadership role at MVCA, Topouzian advocates for Michigan’s entrepreneurial and venture investor community with legislative and government officials and promotes Michigan venture investment opportunities to regional and national markets. He also supports membership growth, guides program development and sets strategic direction for the organization. |
4:30PM - 5:00PM
Express Learning
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Simplicity Meets Sustainability Sustainability is a new buzzword. But what does it actually mean to be sustainable? In this session, learn the basics of sustainability and how your meeting, event or organization can make small changes to create big impacts by learning to pivot your way of thinking.
Jessica Loding Jessica is a seasoned sustainability professional working with companies, communities and event-based organizations to implement sustainable business practices and company wide ESG platforms. She was recognized as one of Crain's Business Detroit's 2022 Notable Sustainability Professionals and is an adjunct professor at Grand Valley State University. |
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How Associations Can Leverage the Power of Local Broadcasting The media landscape is always evolving, but one constant is the unique community connection of local radio and television. Trust in LOCAL broadcasting remains strong because of its relationship to the communities, businesses, and organizations it serves. Learn how broadcast media in Michigan is helping to keep the state informed and entertained and why businesses and organizations lean on local radio and TV to connect with Michiganders. You will also receive a study specific to how listeners and viewers in Michigan use local broadcast and the opportunities available for businesses and advertisers.
Sam Klemet Sam Klemet is MAB’s President and CEO. Mr. Klemet has a broadcasting background working in radio, television and public radio as well as serving five years with the Indiana Broadcasters Association. He has worked in both commercial and public broadcasting and association management. Mr. Klemet joined the MAB as CEO, President-elect in 2021 from his role at Director of Member Services for the Indiana Broadcasters Association. A Michigan native, he graduated with honors from Michigan State University in 2007 with a Bachelor of Arts Degree in Broadcast Journalism. |
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Top 10 Tips for a Successful Expo From complex two-story international stands to table top exhibits, this important part of your program merits further discussion and understanding. Let’s have a conversation about expos and where they are headed.
Greg DeSandy Greg DeSandy has been a part of the Huntington Place Detroit management team for the past 8 years. He previously was engaged with MSAE in his roles at the Wyndham Hotel Pontchartrain, Radisson Plaza Hotel at Kalamazoo Center, Marriott Centerpoint and Royal Park Hotel. His passion for sustainability contributes to the overall success of the Green program at the Convention Center, and he takes great pride in sharing the accomplishments and tips to help others become more green in their meeting and events. |
