As the warm months wind down, we are reminded of the vibrant energy and renewal that this
season brings—a perfect backdrop to discuss a topic vital to our collective success: engagement.
Staying connected and engaged is more important than ever. Our organizations serve as pillars of our industries, fostering community, knowledge-sharing, and professional growth. Participation not only enriches our members' personal and professional lives but also strengthens the fabric of our industries and professions as a whole.
Trade associations and professional societies offer unparalleled opportunities for networking, continuing education, and advocacy. They provide platforms for members to exchange ideas, solve common challenges, and drive innovation. By actively engaging, members contribute to a dynamic ecosystem where all can thrive.
It's my pleasure to share the summer edition of Impact with you! The print edition should be in your mailbox and the digital edition is readily available on msae.org. This edition is dedicated to exploring the myriad ways engagement impacts associations. You'll find thought-provoking insights on engaging members throughout the membership cycle and at events. This edition's contributors delve into practical strategies for maximizing participation from all perspectives - even your auditor!
I'd like to extend a special thank you to our advertisers: Soaring Eagle Resort & Spa, YEO & YEO, Village Press Demand Creation Services, and Choose Lansing.
Enjoy this edition of Impact! Here's to a season of growth, connection, and endless possibilities.
Donna Oser, CAE
President & CEO