Harnessing AI to Source and Develop New Member Leads
Date postedJune 18, 2024
📖This article originally appeared in the Spring edition of Impact magazine.
Association professionals are increasingly turning to artificial intelligence (AI) to streamline the process of sourcing and developing new membership leads. AI-powered tools enable associations to identify potential leads more effectively, nurture them through personalized experiences, and ultimately convert them into engaged members. This article identifies specific tools and examples of how AI can source and develop leads for new association members.