MSAE Launches Podcast through Partnership with Association Briefings
MSAE is proud to announce the launch of its new podcast, Insight, in partnership with Association Briefings, a leading podcast production company specializing in strategy, pre-production, production, creative services, and analytics for associations.
The Value of Podcasting for Associations
Podcasting has emerged as one of the fastest-growing digital mediums, providing associations with a powerful platform to educate, entertain, and engage audiences. Associations leveraging podcasts can extend their reach beyond traditional communication channels, highlighting industry thought leaders while connecting with both members and non-members. With the average age of a podcast listener being 34, podcasting also serves as a strategic avenue to reach a young professional audience, a demographic vital for the growth and sustainability of associations.
Association Briefings: Elevating Podcast Production
The collaboration with Association Briefings positions MSAE to harness the full potential of podcasting. Association Briefings specializes in guiding associations through every stage of podcast production, offering a comprehensive suite of services.
Storytelling is the ultimate way to build your brand and engage your members. Association Briefings is pleased to make this medium accessible to associations regardless of the size of their staff teams.
~ Colby Horton | Founder & CEO | Association Briefings
About Insight
Insight is a monthly podcast that delves into the creative solutions achieved by associations navigating today's turbulent business, regulatory, and social landscapes. Hosted by MSAE President & CEO Donna Oser, CAE, the podcast will feature thought-provoking discussions with industry leaders, shedding light on the innovative strategies and approaches to leadership that drive success in association management.
Associations are solving problems more complex and consequential to our way of life than ever before. Podcasting is an excellent means of sharing this remarkable work and getting to know the leaders behind the associations.
~ Donna Oser, CAE | President & CEO | MSAE
Each episode is co-hosted by some of the best and brightest young leaders in Michigan's association community. Ariel Backus, CMP, CTA, sales manager for Choose Lansing, is the show's inaugural co-host.
The first episode drops on January 16, 2024. Subscribers can tune in to Insight on popular podcast platforms such as Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, and wherever they prefer to listen to their favorite podcasts.
🎙️For more information about Insight and to subscribe to the podcast, visit https://msaepodcast.podbean.com/.
📇For more information about Association Briefings, visit https://www.associationbriefings.com.