New MSAE Partnership Models Responsible Use of AI
MSAE is proud to announce a new partnership with rasa.io to model responsible use of AI and smart newsletters to Michigan's association community. rasa.io technology will power a new, smarter version of the Association Update, MSAE's weekly e-newsletter, and serve as a critical resource on automated intelligence technology to MSAE's members and industry partners.
A New, Smart, AI-powered Update
Similar to many associations, up until now, MSAE has published and sent our weekly e-newsletter in a static format to 4,000+ readers. The artificial intelligence within the rasa.io technology will enable us to individualize email content for each of our readers while simultaneously absorbing valuable insights from how our members engage with the content. The new, smarter Update is expected to launch on November 16.
rasa io
rasa io's technology allows organizations to create and deliver more meaningful, personalized newsletters in a fraction of the time previously spent. Their technology enables organizations to:
- Aggregate content into a publication from their website(s) as well as external sites and social media feeds
- Curate content and information by topic and source
- Automate newsletter delivery
- Personalize the newsletter based on each user's interaction history
- Generate leads and revenue via a newsletter that gets more valuable to readers with each publication
- Leverage actionable data and insights about readers to improve publications and member services
Interested in learning more about how it works? Let us know!