Diversified Revenue & Fundraising (IN PERSON) Academy of Association

Business development is essential to advancing the purpose of your association and building its bottom line. In this fast-paced session, participants will learn about various forms of non-dues revenue, including sponsorship, advertising, fee-for-service programs, and affinity programs. Upon completion of this session, participants will be able to:

• Describe why non-dues revenue is critical for associations
• Provide examples of non-dues revenue sources
• Assess the value of specific non-dues revenue programs as they relate to mission versus budget
• Identify a common tax consideration for non-dues revenue 

Instructor:

Donna Oser, CAE Michigan Society of Association Executives