Public Relations & Marketing (VIRTUAL) Academy of Association Management

Perception is reality. In this engaging session, an accomplished executive will bring focus and new perspective to the public relations and marketing activities that shape an association’s brand. The instructor will help participants think strategically about the audiences an association needs to influence and lead the group through the process of developing a plan that integrates marketing, public relations, and branding.

This Academy session will provide association professionals a basic understanding of the critical roles public relations, marketing and branding play for associations.

Instructor:

Chelsey M.B. Martinez Michigan Association of Superintendents and Administrators