Building Trust to Grow Revenue
Date postedOctober 23, 2024
📖This article originally appeared in the 2024 Summer edition of Impact magazine.
This article is about using a value ladder to gain trust, enhance connection, and grow revenue. A value ladder is a visual representation of the increasing value of your member offerings: starting (at the bottom) with free or low–priced offerings and, over time, moving upward to deeper engagement, stronger connection, and more value.